Back at Our Best!
March 13, 2021
Believe it or not, you learn a few things in 30+ years owning and running a business. Of course there are the "in's and out's" of actual business, but that is not what we are talking about here. When you spend a long time in a specific field, in our case the fashion industry, you recognize trends. You learn what works and what doesn't. You see fads rise, fade and return. You meet other people in the industry who know more than you and you learn from them. Though there are few "rules" anymore when it comes to jewelry, accessories and fashion, there are certainly best practices that can be adopted to have an edge on looking your best.
Fashion, accessories, clothing and jewelry are all about personal expression. For example, the adopted cultural norm of wearing a ring on your left hand ring finger communicates that you are married. One might wear their favorite color because it makes them feel happy, or opt for certain dress-lengths or necklines in an effort to showcase or cover parts of their body as they prefer. There are much more complex and personal feelings conveyed with and because of how you present yourself to the public. When we think we look good, or wear something we love, it can effect the way we feel and act. Conversely, when we are too busy or are having a bad day and rush out without "putting ourselves together" it can have a negative effect on mood and productivity.
At the risk of sounding like an old curmudgeon, there is an apparent shift in our culture away from effort in general. The purpose of much of the technology we use is to make life easier. But has this had a negative effect on self presentation? Even pre-covid, "comfort culture" was especially obvious when traveling, shopping, dining, and even working. It takes time to select an outfit, coordinate accessories, layer jewelry and put on makeup. But this can be time well spent as it shows you (and the people around you) that you are worth the effort. If you feel tired just thinking about this, don't worry. Ketterman's has some "life-hacks" to ease the effort needed to be better at looking and feeling your best.
One thing we learned over the past year is that you can always learn something new! It is such a pleasure to share our procured knowledge on a daily basis when assisting customers with jewelry, gifts and fashion. After a hiatus from any typical Ketterman's "special events" we thought maybe it was time to share some of this expertise in a different way. We are hoping to start an event series with a more structured approach to sharing what we continue to learn. In the spirit of the event's theme, Ketterman's is enlisting the help of our customers and friends to shape these events. The survey below will help us to know what you want to know and how to best move forward. We truly appreciate your feedback and look forward to getting better together, always!